Petal Power | Museum of Domestic Design and Architecture | CollectionsOnline
In the years after the First World War, the floral dress was a stylish and versatile garment which could cross the divide between formal occasions and everyday wear. Whether made at home, or bought ready-to-wear, the fashionability of the floral frock created demand for wide variety of fashionable fabrics. The Silver Studio was a commercial design studio established in London in the 1880s. Its clientele included many of England's leading textile manufacturers.
This exhibition looks at the floral patterns designed by women employed by the Silver Studio of design in London between 1910 and 1940. Women had traditionally found roles within the fashion industry in professions such as millinery and embroidery. The early 20th century brought new opportunities for women to become designers of fashion fabrics as well as consumers. This is the story of women making their mark in a previously male-dominated world.