Cover shot

Double Take - Unusual Views

Photographs do not always have to be straightforward. They can be used to show new ways of looking at subjects. Here, photographers have used unusual angles and lenses to create new images. Photography is not always an appropriate medium for book covers, but for some subjects like homes and decoration it works very well. In Post-War Britain, housing was an important issue and books on interior design and houses became increasingly popular. These books demonstrate how photography helped fuel aspirations by presenting readers with real homes rather than architect’s drawings and models.
  • flooring

    A fish eye lens has been used on the camera to include as much of the room as possible in a single shot. Mounting the camera on the ceiling gives a new perspective to a traditional, ground level photograph of a room, and is a clever way to focus attention on the floor, the subject of the book. As well as the floor, the photograph has also captured the fashionably decorated room, making the book both stylish and practical.

  • Towards an Australian Architecture

    By using a wide-angle lens, the building has been distorted through photography. The bowed sides of the building create a distance between the buildings we see around us, and the building on the cover, causing the viewer to question the image and perhaps re-think their surroundings.

  • The Philips Key to Electric Living

    This cover uses photography to show cutting edge domestic life in the 1970s. The photographer has posed this scene to include not only the electrical goods the book is about but also the modern domestic setting. Every part of this scene is at the forefront of design at the time, from the mother’s trendy haircut to the orange-patterned wall paper.

  • Small Houses

    Using photography on a cover brings ideas to life by providing accurate representations of real objects and places. For the subject of this book, photography is the ideal medium, as viewers can see real houses rather than architect’s plans. The photomontage of houses on the cover gives an initial clear impression of what the books about without the need for illustrations, prints or diagrams.

  • Choosing a Modern House

    The punchy green lettering on this cover grabs the viewer’s attention. The combination of bold lettering and a photograph of a modernist house send out a clear message of domestic aspiration to viewers. The content of the book is clearly declared through the cover and the text makes it stand out from the crowd.

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