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A.W. Curton Presents His House
Brochure for new houses in Edgware, 1939


A. W. Curton Ltd., 1939

This brochure advertises new houses in Edgware, and was published by A W Curton Ltd in 1939. The brochure shows ten new types of semi-detached and detached houses on the Edgware Golf Course Estate, described as ‘a highly residential neighbourhood of superior character.’ Consumers could choose between a traditional Tudor style house and a house in the new modernist style. The specifications of the houses are set out in detail and show the range of real and imitation materials that were used to build homes in the 1930s. They included ‘Portland Cement Concrete’ foundations, paintwork ‘in realistic imitation of actual oak’ and real English oak ‘half timbering to all Tudor houses.’ The cover implies that it is A W Curtain himself who is presenting the house, putting the human touch into speculative building.

Object Number


height: 140mm
width: 220mm

Further Reading

Exploring 20th Century London website

Exploring 20th Century London website

Lewis, Philippa. Everyman's Castle: The story of our cottages, country houses, terraces, flats, semis and bungalows, London: Frances Lincoln, 2014




Publication - A.W. Curton Presents His House