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manufactured by Habitat, about1970

This machine printed cotton textile was manufactured in about 1970. In the 1970s, British consumers developed a nostalgic taste for crafts that were seen as traditional. The pattern of this textile creates a printed patchwork effect that appealed to people seeking a ‘folk’ look for their homes. This textile was sold in Habitat, a chain of shops which offered popular styles to 1970s customers at reasonable prices.

Object Number


Machine printed cotton.

height: 1205mm
width: 2300mm (approximate)

Further Reading

Heathcote, David. Seventiestyle: home decoration and furnishing from the 1970s. London: Middlesex University Press, 2006.
Page 16.