Shelf Appeal was a magazine aimed at the newly emerging professional designers of packaging and promotional material. It considered typography, illustration and graphics to explore how products (especially in new materials such as plastics, Bakelite, aluminium etc.) might be marketed to consumers through the development of a ‘brand image’.
MoDA holds editions of the magazine from January 1934 to October 1938. These were collected by the designer Charles Hasler and form part of his collection.