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More Common Wild Flowers
Publication

Hutchinson, John, Author,
Penguin Books Limited, Publisher, 1948

This book cover is a good example of brand identity. By standardising the layout and colour of their book covers, the publishers, Pelican, made their books instantly recognisable. Using the same typeface, positioning of title and image, and same Pelican logo, this set cover style became synonymous with quality and affordability.

Object Number

BADDA2988

Object

publication
Publication - More Common Wild Flowers
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